Telegram: The New App Store for DeFi and its Global Impact

Telegram and its New App Store for DeFi

Telegram has disrupted the decentralized finance (DeFi) ecosystem with its innovative DeFi App Store, transforming the way users interact with financial services. By removing the complexity of blockchain technology, Telegram allows its more than one billion users to make financial transactions with just one tap, directly from their regular messaging app.

This shift proves crucial to increasing DeFi adoption as many users abandon complex platforms. Telegram Mini Apps simplifies the process, making transactions as simple as sending a sticker in a conversation.

The Problem of Access in DeFi

Most DeFi users face numerous hurdles, including the need to install digital wallets, manage seed phrases, and calculate fees. This type of experience generates a high dropout rate; data indicates that many users who land on a DeFi page do not complete their transactions, posing a serious challenge for user acquisition.

• User acquisition costs are high, with recent campaigns reaching high numbers.
• Designing complex interfaces drives new users away from access to DeFi.

The Telegram Solution: Mini Apps

Telegram’s Mini Apps change the dynamic, integrating financial services directly into conversations. Not only do these applications eliminate the need to switch networks or manage different portfolios, but they also take advantage of the social context of interactions between users.

Rather than being an isolated process, access to DeFi becomes part of users’ daily routine, allowing chat groups to function as true liquidity pools, where negotiations are discussed and transactions are made simultaneously.

CT Infrastructure and Relevance

TAC provides an infrastructure designed to facilitate the connection between the Ethereum-based DeFi ecosystem and Telegram’s vast audience. The TON adapter is central to this architecture, allowing communication between TAC and TON without additional complications for users.

• Contracts must be signed through TON Connect wallets, which ensures control of private keys.
• TAC validates message flows through cryptographic proofs, decreasing reliance on intermediaries.

Revolution in Profit Dynamics

The introduction of dynamics like “Earn” is revolutionizing DeFi adoption. Instead of investing in advertising, protocols directly reward users for participating. Liquidity mining pools allow Telegram communities to become economic engines, where members can collaborate to increase their yields.

The success of games such as Notcoin and Hamster Kombat proves that these strategies are working, facilitating the creation of more than 100 million TON wallets, although long-term retention still needs to be assessed.

App Store Time for DeFi

With Telegram’s new DeFi App Store, future users don’t need to be aware that they are using DeFi services. With a simple tap, they can earn yields and make trades while chatting with their friends.

This approach redefines expectations about financial services. It is essential to find a balance between privacy and social proof, as well as to allow decentralization to coexist with interfaces that ordinary users can understand.

A New Opportunity for Developers

TAC powers this approach with secure, Ethereum-compatible infrastructure, allowing developers to deploy existing smart contracts and access a vast user base. This marks a milestone in the evolution of DeFi, where interacting with finance happens naturally in the apps people already use.

Ready to start building? Explore our developer documentation to start creating your Mini App on Telegram with TAC.

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