Gerardo Carucci Named CMO of TON Foundation for Global Strategy

Gerardo Carucci Assumes the Role of CMO at TON Foundation

On Oct. 1, 2025, Gerardo Carucci was appointed Chief Marketing Officer (CMO) of the TON Foundation, a non-profit organization dedicated to the development of the TON blockchain. This newly acquired position will allow him to lead the global brand strategy, uniting brand, growth and community objectives in a single purpose.

With his vast experience in marketing, Carucci has worked at some of the world’s most influential brands, including Apple and Nike. At Apple, he was instrumental in redefining product launches and creating unique brand experiences, including groundbreaking events such as the opening of Apple Park. His track record at Nike is highlighted by high-impact campaigns during global sporting events, such as the FIFA World Cup and the Olympics, where his digital strategy connected millions and outperformed the competition.

Carucci’s Vision and Objectives at TON Foundation

Carruci recognizes that there is a great opportunity and energy in TON Foundation, highlighting the native integration with Telegram, which gives the blockchain a competitive advantage. In his own words, “TON is a powerful platform for building a lasting brand.” This focus on creativity and collaboration has the potential to transform not only the TON brand, but also the user experience in the blockchain ecosystem.

Expected Impact on TON’s Global Strategy

TON Foundation President and CEO Max Crown expressed his excitement about Carucci’s incorporation, underscoring his expertise in leading iconic brands through creative narratives and amplified strategies. His experience is expected to help elevate TON’s presence in the competitive world of crypto and blockchain, as the organization looks to increase the adoption and growth of the TON ecosystem.

About TON Foundation

TON Foundation is a non-profit organization that supports the growth of the TON ecosystem by funding and supporting developers, creators, and companies building on the TON blockchain. Founded in Switzerland in 2023, the Foundation is dedicated to promoting protocol development, fostering ecosystem growth, and facilitating adoption through grants, technical resources, and strategic partnerships. For more information, visit ton.foundation.

The decision to appoint Carucci as CMO underscores TON Foundation’s commitment to building a strong brand that resonates with its community and its vision for the future in the blockchain space.

Source: TON Foundation Blog