Culture, Markets and MiniApps: The Hidden Power of Telegram

Culture, Markets and MiniApps: The Hidden Power of Telegram

Telegram has evolved significantly in recent years, transforming into much more than just a messaging app. Today, it acts as a true hub of conversation in the crypto world, where culture, markets, and mini apps (MiniApps) converge to create a unique ecosystem. This article explores how Telegram is redefining the distribution of culture and mini-apps in the context of cryptocurrencies and blockchain.

1. The culture-market dynamic

One of the features that stand out about Telegram is the speed with which it spreads culture within its platform. These are not only conversations, but memes and stickers that facilitate the immediate dissemination of ideas. Some notable aspects include:

• Classic Crypto Memes: Cultural elements such as Pepe, Wojak and Doge have not only influenced market cycles, but are now spreading more quickly within Telegram groups.
• Native Telegram Stickers: These new viral formats are seamlessly integrated into every conversation, serving not only for fun, but as marketing tools that generate engagement and curiosity.

An example of Telegram’s potential is the game Tacoku, launched during Korea Blockchain Week. Utilizing TACMAN, TAC’s mascot, this game sparked notable interest within the Web3 ecosystem in Korea, demonstrating how culture can be effectively boosted within the platform.

2. Why does Telegram feel different?

When comparing Telegram with other platforms such as Discord or Twitter, a key difference can be seen: the speed and immediacy of crypto culture. This translates into:

• Culture That Moves Fast: Stickers on Telegram work as instant distribution vectors.
• Fluid Communities: Telegram groups are dynamic; they emerge, grow and disappear at the pace of the market.
• MiniApps: They allow actions and transactions to occur within chat, eliminating the need to switch contexts or open other apps.

3. The Community as Distribution Infrastructure

The real novelty lies in the fact that your community on Telegram can serve as your distribution channel. Some key considerations are:

• In Web2, companies spend millions on ads to engage users.
• In Web3, protocols fight for liquidity mining industries.
• In Telegram, the distribution is integrated into memes, chats, and groups where your users already interact.

Every community can instantly become a gateway to the market. Here, the conversation not only promotes the project, but also becomes a space to make transactions.

4. TAC: From EVM to TON and Telegram

For Ethereum developers who want to enter the TON and Telegram ecosystem, it is essential to understand that EVM dApps do not work automatically on Telegram. Certain aspects to consider are:

• Hybrid dApps: TAC allows developers to maintain their Solidity contracts and deploy MiniApp interfaces on Telegram.
• TON Adapter: This component allows transactions to start on Telegram and run securely on TAC’s EVM layer.
• Unified Liquidity: TAC connects with a depth of liquidity coming from Ethereum, ensuring robust transactions when using MiniApps.

5. The New Distribution Manual

This has a significant impact on EVM protocols. The new approach involves:

• Stay in EVM: There’s no need to abandon the logic of Solidity or Ethereum.
• Develop a MiniApp: Use Telegram as an effective distribution medium.
• Create a Community: Stickers and groups are not just marketing, they are a distribution channel.
• Trust in the TAC Infrastructure: Liquidity, security, and transaction execution are guaranteed, allowing developers to focus on creation.

6. Why is it important now?

We are in a period where millions of retail users are returning to the crypto world. Those that manage to capture their attention will not be the dApps hidden in L2s, but those that are integrated into Telegram, where users already spend their time. Some reflections are:

• For developers: TAC makes it easy to expand distribution without the need to rewrite code.
• For users: MiniApps simplify DeFi with a single tap.
• For communities: Memes aren’t just distributed, they’re now instantly converted into liquidity.

7. The Future of Adoption and Cultural Influence

It’s not just about technology. Cryptocurrencies are spread through memes and communities that make the markets feel like cultural movements. Telegram is the home of that culture, and MiniApps are how that culture becomes liquidity. TAC provides the infrastructure needed to integrate Ethereum DeFi directly into this ecosystem.

The hidden power of distribution on Telegram is no longer hidden. It is here, present and growing.

Source: https://tac.build/blog/culture-markets-and-miniapps-the-hidden-power-of-telegram-distribution