Sustainable Marketing Guide for TON Teams in 2023

Sustainable Marketing Guide for TON Teams in 2023

Marketing on the TON (The Open Network) blockchain is both a challenge and a valuable opportunity for teams looking to grow in this emerging ecosystem. In this guide, we’ll provide you with a strategic and sustainable approach to attracting and retaining users, leveraging the particularities of the Telegram community and blockchain.

Phase 1: Foundation – Getting to Know Your Users

Before investing in marketing, it’s vital to understand who your users are. Here, we pose four key questions that every project must answer:

• Who are your users in terms of age, location, interests, and habits, especially within Telegram?
• Where do they spend time online? Consider platforms like Twitter, Reddit, and YouTube.
• What specific problem does your app solve? Avoid generalities.
• Why is your solution better on Telegram than on a website?

The answer to these questions will help guide all your marketing decisions and avoid costly mistakes.

Phase 2: Growth – Distribution Strategies and Alliances

Once you understand your users, the next step is to scale your project. This is where distribution and strategic alliances come into play:

• Apply to be listed in the Telegram App Center and other relevant directories to increase your visibility.
• Form alliances with other TON projects. These collaborations can generate synergies and attract more users together.
• Incorporate gamification into your onboarding through incentive platforms such as Galxe and Questhub.

Phase 3: Scaling – Expanding the Reach

At this stage, it is critical to amplify strategies that already work:

• Implement influencer marketing campaigns focused on KOLs (Key Opinion Leaders) that share TON’s values.
• Try paid advertising, starting on relevant Telegram channels and platforms like X (Twitter).
• Apply viral mechanics and optimize your content to be easily shareable.

Phase 4: Optimization – Building Sustainable Growth Systems

The last step is to establish an optimization system that ensures long-term growth:

• Establish robust analytical tools to measure the performance of your campaigns and user satisfaction.
• Develop relationships with relevant media outlets to expand your reach and credibility.
• Consider working with specialists and agencies that can boost specific areas where you need help.

Final Thoughts

Implementing sustainable marketing on the TON blockchain requires patience and a community-oriented approach. Strategies need to be adapted and scalable to ensure that you can meet the needs of your users while contributing to the overall ecosystem.

For more information on how to build on TON, visit the TON builder platform.

Source: Ultimate Marketing Guide for TON Teams