Distribution Secrets: From 100 to 10K Users in TON

Distribution Secrets: From 100 to 10K Users in TON

In a world where competition is fierce, uncovering distribution secrets becomes a decisive factor in going from 100 to 10,000 users on TON. Phase 2 of this marketing series highlights the importance of visibility and the right strategies to empower user discovery and acquisition. Here are key methods that not only involve good strategy, but also building effective relationships that fuel growth.

Distribution Platforms: Choosing the Right Place

Thinking about distribution platforms is like choosing a suitable location for a business: localization is critical. One of the keys is the integration into the Telegram App Center, where relevant applications can be listed to be part of an active community of users. Being here is comparable to being part of the App Store, but within the Telegram ecosystem. To obtain a list, it must be applied through the TON Builders Portal.

Wallet Integrations: Don’t Underestimate Their Power

The app sections within wallets, while frequently overlooked, are highly effective sources of users. Apps like Tonkeeper Pro and MyTonWallet can offer long-lasting access to active users, achieving conversion rates of over 3%. TON wallets are critical for exploring and attracting new users on a monthly basis.

• Tonkeeper Pro iOS
• MyTonWallet iOS

Third-Party Directories: Maximize Your Visibility

There are several native TON directories that can help drive visibility into applications and services. Some prominent platforms include:

• Ton.app
• Tonscan Explorer
• DappRadar

Quests and Incentive Platforms: Gamify Your Strategy

Quest campaigns transform the onboarding process into a playful experience, which is essential for gradually educating users about cryptocurrency concepts. Platforms like TBook and Galxe can be highly effective in achieving this goal.

• Start with simple tasks, moving towards actions that connect users to your product.
• Always include reference components and share the results of these experiences with your users.

Strategic alliances: an often overlooked power

Strategic alliances can generate more users compared to initial advertising campaigns. It’s vital to find partnerships that complement your product and share the same audience. TON Nest and TON Fam Chat are examples of networks that facilitate meetings with teams of similar interest.

Growth Phase Success Indicators

It is essential to measure the success of your strategies. Some key indicators are the constant acquisition of users from distribution platforms and quest campaigns that achieve a successful conversion. Keeping clear track of which channels work best is essential to adapt future strategies and ensure sustained growth.

Next Steps: Preparing for Scalability

With reliable growth channels in place, the next step is to scale through influencers and paid advertising. Phase 3 will focus on influencer marketing and creating a viral dynamic in the TON ecosystem.

For more resources and support within the ecosystem, visit ton.org.

Source: TON Foundation